Double-digit percentage increases in square feet and dollar value over 2002
Decrease in average price is slowing, indicating an increase in sales of value-added products at high end
Estimated share of overall flooring business over 5% Features and Benefits
Pre-glued product strong performer
Embossed and in-registered decors expanded
Beveled edges adding dimension
Attached underlayment more prevalent in market
Looking Ahead - What to Expect
Largest continuing product growth in flooring industry
Consistent residential growth
Significant increases in commercial sales; new frontier offers high potential
Continuing rapid design and technological innovations
What is NALFA?
Formed in 1997
Organization of North American manufacturers and importers of laminate flooring products
Primary Mission: To encourage the establishment and maintenance of high standards in laminate flooring in North America and to recognize those that meet these standards
Regular Members
Faus Group, Inc.
Formica Corporation
Kaindl USA
Kronotex USA, Inc.
Mannington Mills
Shaw Industries Inc.
Pergo, Inc.
Wilsonart International
Witex USA, Inc.
Associate Members
Pactiv Corporation
SaveWood, L.L.C.
Sealed Air Corporation
Temple-Inland Forest Products Corporation
DSM Melamine
Dynea Overlays, Inc.
Mead Specialty Paper
Midwest Padding, L.L.C.
Membership Requirements
Regular Members: Manufacturer,marketer or importer of laminate flooring for sale in North America. * Does not include retailers, buying groups, retail cooperatives, retail marketing groups or wholesale distributors
Associate Members: Corporation, partnership, proprietorship or other entity regularlyengaged in the business of selling goods or services to those that are eligible to be regdlar members
Membership Benefits
Active voice in constructively building the industry
Participation in setting voluntary standards
Interaction with ISO
Valuable opportunities to network with other laminate floor producers and marketers
New Standards
NALFA FL-01-2003 approved by ANSI
Increasingly sophisticated products and growing commercial uses demanded more stringent requirements
3-tiered standard makes it easier for end-user to match product to application
Test methods incorporated in document
Considered a step in harmonizing with ISO standards
LF-01-2003
Residential Standards - Developed in 2001 form basic requirements for residential products
Light Commercial Standards - Increased performance minimums for small offices, low-traffic commercial installations
Commercial Standards - Top static load, thickness/swell, ball impact, wear resistance criteria for high traffic installations
Certification Process
Sample products tested according to established protocol
Company submits product to NALFA-approved testing facility
Procedures strictly specified for consistent testing
Approved labs listed on NALFA Web site
NALFA Certification Seal
Benefits of seal
Visual symbol to assure users/specifiers that products have passed the required tests to conform to NALFA/ANSI-LF01-2003 standards
For marketing use on product packaging, collateral materials, advertising, etc.
PR efforts promoting fact that seal represents consistent performance standards
ISO Meeting
NALFA will host international meeting in March 04
Delegates from 8 nations will discuss laminate flooring standards, testing procedures
Meeting also will draw carpet and resilient flooring manufacturers
Goal will be to harmonize ISO/NALFA (ANSI) standards
Hosting meeting positions NALFA as strong player in international floor covering industry
Overwhelming attendance response
Formed in 1997, the North American Laminate Flooring Association (NALFA) is comprised of US and Canadian manufacturers and importers of laminate flooring, who share a goal to encourage the establishment and maintenance of high standards in laminate flooring throughout North America. NALFA does not require that members submit their products for testing. For more information, visit www.nalfa.com